CollectPlus has launched a major multi-channel marketing campaign, including its first ever television advertising, to raise awareness of the brand and its parcel services. The organisation, jointly-owned by carrier Yodel and payment network PayPoint, now has 5,500 parcel shops across Britain, allowing people to send parcels, collect online purchases or return unwanted purchases to over 260 retailers.
The integrated campaign, combining TV spots, TV sponsorship, radio, internet and print advertising along with PR support, is designed to help CollectPlus become a household name and positioned as a more convenient option than the Post Office.
Catherine Woolfe, marketing director at CollectPlus, said it was an “exciting time” for the company as it entered its fifth year of trading this month. “There is real momentum in the business and huge ambition for the brand which grew by 83% year-on-year in the last quarter of 2013, and is now shipping over 250,000 parcels a week. The CollectPlus proposition as a modern day alternative to the Post Office is an increasingly compelling one for consumers and with over 5,500 parcel stores nationwide we wanted a campaign that brought our service to life in a simple yet powerful way,” she explained.
Parcel companies are investing heavily in their businesses to take advantage of growth opportunities within the delivery sector and succeed within a highly competitive marketplace. In particular, technology is becoming an important part of improving and enhancing the service provided to customers.
Skillweb provides an effective means of tracking and tracing incoming and outgoing deliveries, as well as communicating useful delivery details to the recipient, via its SmartTask POD solution, helping carriers of all sizes to enhance their service offering.
Downloaded onto a worker’s smartphone, ruggedised or semi-ruggedised device – including the Motorola TC55 touch computer – this mobile software application can run as a standalone solution, alongside Skillweb’s Houndit technology or a carrier’s current system.
When recipients choose their delivery option during a purchase, the information sent to a carrier relating to the order can be used by the software to generate a communication via email or SMS stating an approximate delivery slot. This is based on how long it takes to get from a warehouse to the customer.