Standard Life Investments, one of the largest owners of retail assets in the UK, has teamed up with the UK same day distribution company, CitySprint, to trial what is said to be the UK’s first two hour time slot ‘store to door’ delivery service from a shopping centre.
The trial will be launched at Churchill Square Shopping Centre in Brighton during April and run for two weeks during its busiest trading period from Thursdays to Sundays. As a result, customers will be able to select a two-hour time slot for delivery of their purchases and track in real time.
Commenting on the trial Standard Life Investments’ Ed Jenkins said: “The nature of retailing is changing which is why we’re constantly looking for new ideas to improve the experience of shoppers across our portfolio of centres. Our latest initiative is a simple yet effective service that allows customers to combine the experience of visiting Churchill Square with the convenience usually associated with online shopping, helping to drive retailer sales across the Centre.”
Carriers are increasingly using advanced technology to support innovative delivery solutions and provide increased visibility of the status of online, and in this case, shopping centre purchases.
Skillweb itself provides an effective means of tracking and tracing incoming and outgoing deliveries, as well as communicating useful delivery details to the recipient, via its SmartTask POD solution. Downloaded onto a worker’s smartphone, ruggedised or semi-ruggedised device – including the Motorola TC55 touch computer – this mobile software application can run as a standalone solution, alongside Skillweb’s Houndit technology or a carrier’s current system.
When consumers choose their delivery option during a purchase, the information sent to a carrier relating to the order can be used by the software to generate a communication to the recipient via email or SMS stating an approximate delivery slot. This is based on how long it takes to get from a warehouse to the customer.