European delivery firm sees parcel growth in 2013

Robust parcel growth was a significant driver in allowing Austrian Post to maintain its profit levels last year, the delivery firm has revealed.

The increase in parcels helped the organisation balance revenues against a drop in mail volume as the company stated that the figures demonstrated a “good performance” in light of the challenges it faced in the postal market.

Posting a total revenue of € 2.36 billion (£1.9 billion) for 2013, which is the same level as the previous year. Taking into account the company's sale of its trans-o-flex businesses in Belgium and Holland, total revenue growth was 0.8 per cent.

Parcel growth across Europe –  Austria and South East and Eastern Europe in particular – benefited the firm, however, it did see parcel revenue drop in neighbouring Germany.

An increasing consumer shift towards e-commerce could provide one reason as to why parcel deliveries have witnessed growth across Europe, with more customers looking to get better deals online. For 2014, Austrian Post has forecast parcel growth of  three to six percent as a direct result of e-commerce.

Austrian Post’s chief executive officer, Georg Pölzl said: “The increase in revenue and earnings once again demonstrates that the strategic path we have chosen is the right one. In the future, we will also pursue growth in the parcel business and in our international business in order to compensate for declining mail volumes.

“In this regard, all our activities will be consistently oriented towards the needs of our customers, in order to consequently increase our service level.”

Allowing the customer to follow their parcel is a simple way for companies to meet the needs of the end user. Certain technologies can be used by firms to give the consumer total transparency when it comes to the whereabouts of their package.

SmartTask POD enables companies to manage peak volumes, tracking and tracing incoming and outgoing deliveries.
Downloaded onto an incumbent worker's smartphone, ruggedised or semi-ruggedised device – including the Motorola TC55 touch computer – the mobile software can run alongside Skillweb's Houndit technology or a carrier's current system.

When consumers choose their delivery option during a purchase, the information sent to a carrier relating to the order can be used by the software to generate a communication to the recipient via email or SMS stating an approximate delivery slot. This is based on how long it takes to get from a warehouse to the customer.

Posted by Amy Quayle

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