Deutsche Post DHL targets Asia Pacific e-commerce market

Deutsche Post DHL has announced plans to invest in a series of fulfilment centres and delivery systems in the Asia Pacific region in order to take advantage of the fast-growing e-commerce sector in the region. In particular, the company will pilot a new e-commerce business model for the Asia-Pacific in India, through its majority-owned express company Blue Dart Express.

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The new model is not just about providing stock management and delivery, but also fulfilment and payment services. Deutsche Post DHL expects to invest about EUR 100m in the infrastructure in India over the next two years, with about 15 new fulfilment centres established, including locations such as New Delhi, Bangalore and Mumbai.


Frank Appel, the Deutsche Post DHL chief executive, said the Asia Pacific region was expected to surpass North America and Europe soon as the biggest online market in the world. “Over the next five years, the global e-commerce sector is expected to grow by more than 10% per annum with Asia Pacific leading the way. As the leading logistics company with an unsurpassed global footprint, there’s a huge opportunity for us to become the world’s leading provider of e-commerce logistics and we have a ready solutions infrastructure in India to pilot our solutions,” he explained.


Blue Dart already has extensive reach in India with 34,154 locations, but is generally an asset-light company that specialises in the first and last mile. The partnership with Deutsche Post DHL, which owns 75% of Blue Dart, will provide the necessary integrated logistics expertise.


Anil Khanna, Managing Director of Blue Dart Express Ltd, commented: “Blue Dart’s unrivaled domestic delivery system and network capabilities in India provide the perfect base for piloting the development of region wide e-commerce solutions. We are working closely with leading brands, market place sellers and retailers tohelp them establish a sustainable e-commerce footprint. That’s why we are investing in the right infrastructure — including IT — to build the right model for consumers and sellers.”


Postal organisations and parcel companies are investing heavily in infrastructure, service offering and technology to take advantage of growth opportunities within the delivery marketplace. This is enabling them to improve the service they provide to customers and increase competitiveness.


Skillweb provides an effective means of tracking and tracing incoming and outgoing deliveries, as well as communicating useful delivery details to the recipient, via its SmartTask POD solution, helping carriers of all sizes to enhance their service offering.


Downloaded onto a worker’s smartphone, ruggedised or semi-ruggedised device – including the Motorola TC55 touch computer – this mobile software application can run as a standalone solution, alongside Skillweb’s Houndit technology or a carrier’s current system.


When recipients choose their delivery option during a purchase, the information sent to a carrier relating to the order can be used by the software to generate a communication via email or SMS stating an approximate delivery slot. This is based on how long it takes to get from a warehouse to the customer

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