Christmas shoppers went online in force to secure as many bargains as possible this Cyber Monday (December 3rd), according to multichannel retailers and vendors alike.
The IBM Digital Analytics Benchmark has revealed that online spending activity rose by 31.6 per cent during Cyber Monday, compared to the equivalent day last year.
Mobile shopping experienced an even bigger spike – growing by 94 per cent. Overall, mobile sales accounted for 33 per cent of all online sales this December 3rd.
Average order values (AOV) rose by 1.4 per cent in last year to hit £81.17 – increasing to £82.24 for mobile phone transactions, in comparison tablet computers produced a lower AOV of £79.86.
Soak & Sleep enjoyed a boost on Cyber Monday. Charlie Hunt, the company’s founder, reported that sales had increased 20 per cent on Monday and Tuesday, compared to last year.
Mr Hunt said: “In advance on the weekend we launched a strong consumer offer running for a limited period ending at midnight on Cyber Monday. Our flash sale resulted in our biggest sales peak of our seven year history.”
Tanya Lawler, vice president of eBay, believes that the coming weekend could be even busier than last week. She said: “Ecommerce standards have evolved so that consumers expect faster delivery as well as options to pick their goods up locally if they want to.”
Ensuring customers get their purchases quickly and in time for Christmas is extremely important. Having the the latest technology is a surefire way to improve the delivery process for customers and drivers alike.
SmartTask POD is an easy-to-use application that enables companies to track and trace incoming and outgoing deliveries which ensures a smooth transaction between the company and the customer.
When consumers choose their delivery option during a purchase, the information sent to a carrier relating to the order is also used by Houndit to generate a communication to the recipient via email or SMS stating an approximate delivery slot. The customer can then plan their day to accommodate the approximate delivery time. This is based on how long it takes to get from a warehouse to the customer and will enable companies to distinguish themselves from competitors as the market becomes more competitive.
SmartTask POD (STPOD) can also be deployed on smartphones to track deliveries. A downloadable and simple-to-use mobile application, STPOD can run alongside Houndit or a carrier’s current system.