Countrywide Farmers offers innovative delivery service


Countrywide Farmers has become one of the first retailers in the UK to offer a new and innovative delivery solution, with its customers now able to opt for purchases to be delivered to a Doddle parcel shop. This will enable online shoppers to pick up an item at their convenience, avoiding the hassle of missed home deliveries.

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Located in Network Rail train stations and major hubs, Doddle is the UK’s first fully dedicated, staffed, online shopping collection and returns service. Over the next three years Doddle plans to open 300 parcel shops across the UK, the first of which include locations at London Cannon Street, Brighton, London Waterloo, Three Bridges, Bromley and Chelmsford.


Brian McArdle, Online Channel Manager at Countrywide Farmers commented: “We have for some time been looking at various solutions to ensure customers receive greater flexibility and value when shopping online with Countrywide. Doddle offers a good opportunity to further grow and develop Countrywide’s online offer and operate as a true multichannel rural retailer.”


Tim Robinson, Chief Executive of Doddle said: “The Doddle service will complement and enhance the existing delivery options already open to people shopping online with Countrywide Farmers. Our dedicated shops are open seven days a week, early until late, which means they fit in perfectly with people that spend large parts of the day away from home.”


 Postal organisations and parcel companies are investing heavily in infrastructure, service offering and technology to take advantage of growth opportunities within the delivery marketplace. This is enabling them to improve the service they provide to customers and increase competitiveness.

Skillweb is a privately owned, UK-based business that provides technology solutions designed to help organisations manage their mobile workforces and track the movement of their goods. The company has operated since 1999 managing deployments across the UK and Europe and is responsible for up to 100 million transactions each month and growing.

Skillweb provides an effective means of tracking and tracing incoming and outgoing deliveries, as well as communicating useful delivery details to the recipient, via its SmartTask POD solution, helping carriers of all sizes to enhance their service offering.


Downloaded onto a worker’s smartphone, ruggedised or semi-ruggedised device – including the Motorola TC55 touch computer – this mobile software application can run as a standalone solution, alongside Skillweb’s Houndit technology or a carrier’s current system.


When recipients choose their delivery option during a purchase, the information sent to a carrier relating to the order can be used by the software to generate a communication via email or SMS stating an approximate delivery slot. This is based on how long it takes to get from a warehouse to the customer.



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